WE'RE THE UK'S LEADING
MIDLIFE FRIENDLY™
TRAINING COMPANY

UNLOCKING THE POWER OF MIDLIFE WOMEN - THE ULTIMATE TRAINING FOR BUSINESS SUCCESS.

Understanding midlife women bolsters employee retention, customer satisfaction, brand loyalty, and community engagement, driving long-term business success and profitability.

BETTER FOR EVERYONE

Midlife Friendly Training™ Courses

FOR CUSTOMER FACING TEAMS.
Take your customer service to the next level by understanding the unique needs and expectations of midlife women.

Woman's hand writing the word _audience_ on a whiteboard, with arrows_edited_edited.jpg

FOR MARKETING TEAMS

Dispel preconceptions and create comms that resonate with a deeper understanding of midlife women.

FOR PRODUCT DEVELOPMENT TEAMS

Armed with the right knowledge and insights you'll be ready to workshop the development of relevant products and services for women in midlife.

FOR ALL EMPLOYEES

Create a more inclusive and diverse culture with our Menopause Awareness Training for all; It affects men and women.

Increased Revenue

Midlife women often have significant purchasing power and decision-making authority in households. When businesses connect with them effectively, it can result in increased sales and revenue.

Community Building

Understanding and serving midlife women can foster a sense of community and belonging. resulting in word-of-mouth referrals and organic customer growth.

Market Growth

Midlife women represent a significant and often overlooked market segment. By understanding their needs and preferences, businesses can tap into a growing and influential customer base.

Brand Loyalty

Building a connection with midlife women can foster brand loyalty. When a business shows that it understands and values this demographic, it can lead to long-term customer relationships.

READY TO BECOME MIDLIFE FRIENDLY™?

Book A Course

News

A Groundbreaking Collaboration to Empower Women

in Midlife.

UK Women in Action have joined forces with YMCA Awards to create a transformative qualification.

This groundbreaking initiative aims to support and empower individuals going through menopause, addressing the aspirations of 9 million people seeking guidance on incorporating physical activity into their complex daily lives.

By combining YMCA Awards' innovative qualification principles with UK Women in Action's Midlife Friendly™ approach, this collaboration promises to redefine personal training, focusing on effective communication and empathy to revolutionise support for women in midlife.

Collaborate

Emily Walters

Emily, a marketing strategist with 20 years of diverse sector expertise, leverages her extensive experience and Mini Marketing MBA to engage target audiences effectively.

Caroline Walters

Caroline is an accredited workplace menopause coach & trainer with extensive senior, corporate HR experience spanning over 20 years in the hospitality and service sector.

There are 13 million women aged 40 to 60 in the UK.

UK Women In Action was founded by two of them.

We are likeable and relatable, with a collaborative

approach grounded in personal experience.

UK Women In Action LLP

0203 946 3205

Registered company address

71-75 Shelton St, Covent Garden, London. WC2H 9JH

Registered company number OC442100

WE'RE THE UK'S LEADING MIDLIFE FRIENDLY™ TRAINING COMPANY